MyAppli is the trading name of Keevan Ltd. Registered in Northern Ireland, company number NI734105. Registered office: 9b Scribe Road, Bellaghy, Magherafelt, Northern Ireland, BT45 8JN.

About MyAppli

35 years of experience. A new chapter in Magherafelt.

MyAppli was founded by James Mulholland after 35 years working with Donaghy Bros, including 14 years as General Manager of its Kilrea and Limavady operations.

Over those years, James helped customers choose appliances for their homes and worked with teams across the business. That experience shaped his approach to retail: listen to what the customer needs, give clear advice and stand behind the sale with dependable aftercare.

James founded MyAppli to bring that approach to Magherafelt. Our shop opened on 2 January 2026, with a focus on personal service, practical product knowledge and helping customers choose appliances that suit their homes and budgets.

Today, we help homeowners and trade customers with everything from a replacement washing machine to a full kitchen appliance package. You can visit our Magherafelt shop, browse online or speak directly with our team for advice, delivery and installation options.

Experience across the team

Joanna Moore joined MyAppli in its early days, bringing over 15 years of sales experience and many years of specialist appliance expertise. Her product knowledge helps customers compare their options and choose appliances that suit their homes and budgets.

Why Choose MyAppli?

At MyAppli, we’re proud to be an independent retailer with years of experience in the home appliance, electronics and technology industry.

Our experience means we understand that buying a new appliance or electronic product is about more than simply finding the lowest price. You want the right product for your home, your lifestyle and your budget — with honest advice, dependable service and confidence that you’re buying from a retailer you can trust.

That’s exactly what we aim to provide.

We offer a carefully selected range of home appliances, electronics and everyday essentials from trusted, recognised brands. Our team is here to help you make an informed decision, with genuine, impartial advice based on what suits your needs — not simply what costs the most.

Whether you’re replacing a washing machine, upgrading your kitchen, choosing a new television or looking for the latest technology, we’ll help you understand your options clearly and honestly. If a product isn’t right for you, we’ll say so.

Our price promise and in-store offers

We will match or beat any like-for-like quote. Bring us your quote or call our team and let us help you get the best deal.

We also run regular in-store special offers that beat online prices. Call us on 028 7957 2905 to find out about our latest in-store deals before you buy.

Experienced, honest and independent

As an independent retailer, we’re not tied to one manufacturer or limited to recommending a particular brand. This allows us to offer impartial advice and compare products based on their features, performance, value and suitability for you.

Our years of experience have given us extensive knowledge of the products we sell, and we’re always happy to answer your questions before you buy. We believe customers should feel confident in their purchase, not pressured into making one.

Genuine products from trusted brands

We sell products from recognised appliance and electronics brands. Any display, ex-display or other non-new condition is identified on the relevant product listing.

Manufacturer guarantee cover and registration requirements depend on the product, its condition and the applicable offer. These guarantees are additional to your statutory rights with MyAppli.

Guarantee terms and registration requirements vary by product, so please check the individual product listing for full details.

Great availability and fast, convenient delivery

We hold a wide range of products in stock, with many items available for immediate delivery or collection.

In a hurry? We offer free delivery on eligible products, helping you get what you need without unexpected delivery charges. Alternatively, choose Click & Collect for a convenient way to collect your order when it suits you.

Availability and delivery times can vary by product, so please check the individual listing for the latest information.

Personal service from people who care

When you shop with MyAppli, you’re dealing with a team that genuinely cares about your experience. We take pride in providing friendly, helpful service before, during and after your purchase.

From helping you choose the right product to answering questions about delivery, collection or guarantees, we’re here to make the process as simple and stress-free as possible.

We work hard to fulfil our promises and to resolve any issues quickly and fairly if things don’t go to plan.

Can I get impartial product advice?

Absolutely. Our experienced team can talk you through the options available and help you compare products based on your requirements and budget.

We’ll explain the important differences, answer your questions and help you choose with confidence — without pressure or confusing sales talk.

Are prices inclusive of VAT?

Yes. VAT is included in the prices shown on our website, where applicable.

A VAT receipt will be provided with your order and included in your order documentation.

Do you offer export orders?

If you’re looking to purchase products for export outside the UK, please contact MyAppli before placing your order.

Export orders may be subject to different delivery arrangements, VAT requirements and other conditions depending on the destination. Our team can discuss your requirements and advise on the options available for your order.

Please contact us before purchasing so we can confirm whether we can accommodate your destination and clarify any applicable charges, documentation or export requirements.

Why shop with MyAppli?

• Independent retailer with years of industry experience
• Products from recognised brands, with any display or ex-display condition identified
• Honest and impartial product advice
• Product-specific guarantee information and statutory rights
• Extended guarantees available on selected products
• Free delivery on eligible products
• Click & Collect available on eligible products
• Many products in stock for immediate delivery or collection
• VAT included in website prices, where applicable
• VAT receipts provided with orders
• Export enquiries welcome
• Friendly, personal service from a team that cares

Shop with confidence at MyAppli — great products, honest advice, excellent availability and service you can rely on.

Contact Us

Have a question about a product, need help with an order, or want to discuss delivery, Click & Collect or an export enquiry? We’d love to hear from you.

Email: sales@myappli.co.uk

Telephone: 028 7957 2905

Our team is here to help and make your shopping experience with MyAppli as straightforward as possible.

Thank you for choosing MyAppli and supporting an independent retailer. We look forward to helping you!

Our role as a retailer

MyAppli is an independent retailer. Product names, trademarks and logos belong to their respective owners and identify the products we sell. A brand reference does not by itself imply that MyAppli is the manufacturer, or an official or authorised representative. Any specific partnership or authorisation will be stated separately where applicable.